Level UP: Use Your Customer Data to Grow Your Business
According to a report from Forbes Insights and Turn, companies who adopt data-driven marketing are more likely to have an advantage over the competition and increase profitability. In fact- they are six times more likely to be profitable year-over-year. This can seem like a daunting practice to begin, but this workshop will teach attendees how to use the customer data that they already collect from touch points with their customers to boost their business growth.
The facilitator of this workshop, Jessica Valenzuela, is the CEO and Co-Founder of GoGoGuest. This workshop will teach attendees about customer data and insights and how a business can use this information to drive business growth. This data can also be used to optimize services and make marketing efforts more efficient.
Jessica Valenzuela brings over 15 years of experience in digital marketing for brands. After launching global brands for names including Gwen Stefani's LAMB Fragrance, Kaplan, Claritin, Hewlett-Packard and more, Jessica joined a CRM consulting company and an enterprise mobile startup in San Francisco after getting her feet wet in start-up world she launched GoGoGuest over 3-years ago, a smart customer marketing platform focused on helping brands and small businesses optimize their customer data and insights. Today, GoGoGuest is being used by over 200 local brands across the United States and Canada.
GoGoGuest is a multi-channel marketing software that accelerates business growth by turning customer's WiFi use into lasting relationships.